VistaJet On-board
Children’s Sticker Booklets
Role: Storybooks: Art Director and Designer
Photoshoot: Art Director
Illustrator: Alexandra Ball
Photographer: Paul Quitoriano
The "Scarlet and Miloh's Extraordinary Advenures" is a series of six sticker books for 2 - 12 year olds to play and create new stories with during their flight. I chose Alexandra Ball to illustrate because she has a classic children's storybook style that aligned with VistaJet’s aesthetic, and a great imagination. We collaborated closely on the the stories - there are six stories in the series, each story is a journey starting from a popular city destination and ending in a more imaginative destination, such as "The Land of Dragons" to incorporate the theme of travel in a whole new way.
I used her beautiful illustrations to design the six fold out booklets. Each booklet included a sheet of static cling stickers.
After my time at Mrs. John L. Strong, a handengraved stationery company, I had a lot of experience designing invitations and working with print production companies and used that skill to design and produce my friends and family’s wedding stationery.
wedding invitations
VistaJet Chinese New Year Red Pockets
For Chinese New Year 2018, the Year of the Dog, I designed and produced VistaJet's custom Chinese New Year Packets. The box of 20 lucky red pockets were sent to prospects, clients and brokers based in Asia to enhance brand awareness and client retention.
I hired Bertha Sun, a talented illustrator based in Hong Kong, for her playful yet delicate style. She illustrated an image that incorporated VistaJet's mascot, the silver wolf, as the "dog", along with Chrysanthemum flowers- a typical Chinese New Year flower.
I used the illustration to design and produce the pockets using the paper diecutting method, because it is a traditional Chinese art form.
At VistaJet you can buy different levels of membership, and to distinguish the highest tier the marketing team wanted to gift those members a luxury gift to match the experience the customers will receive. I create a two-tiered box that custom fit a monogrammed leather passport holder, a VistaJet pen and a model plane.
VistaJet VIP Welcome Gift Box
