VistaPets

VistaPet launched in 2018 as VistaJet’s pioneering on-board pet program, designed to differentiate the brand by extending its world-class service to every member of the family—including four-legged (and feathered) companions. To introduce the initiative, I produced a suite of heartwarming yet elevated images and videos that aligned with VistaJet’s refined aesthetic, ensuring the creative never skewed overly “cute” while still tugging at the heartstrings. For the launch shoot at Farnborough Airport, UK, I cast a diverse mix of six pets—including three dogs, a cat, a parrot, and a chameleon—to authentically reflect the variety of animals that travel with VistaJet members.

The campaign assets were rolled out across all major touchpoints, from printed brochures and digital invites to social media, the VistaJet website, and global press coverage. The imagery garnered placements in leading outlets such as Travel + Leisure, Barron’s, Elite Traveler, and Forbes, further reinforcing VistaJet’s reputation for delivering unique, best-in-class experiences.