Comfortable looks good on you.

The “Comfortable Looks Good On You” campaign addressed one of the biggest barriers to purchasing swimwear online: the inability to try on a suit or visualize it on a similar body type. To solve this, we invited our customers and social media followers to participate in a casting call, photographing women of all shapes and sizes in our best-selling style, The Amalfi. By showcasing real women in every size, we gave online shoppers the confidence to click “See It In My Size,” ultimately driving a significant lift in engagement and conversions.

Beyond its performance impact, the campaign reinforced Andie’s commitment to size inclusivity and highlighted the versatility of our hero style. It rolled out across our website, paid and organic social channels, email marketing, and secured press coverage.