Alda Leung is a creative director and brand strategist with 16+ years of experience building brands that people actually feel something about. She has spent her career doing the work that matters most before a brand can scale: finding its voice, shaping its world, and making sure every touchpoint tells the same story.

She spent the last six and a half years as the first creative hire at Andie, building the brand's visual and verbal identity from the ground up. Before that, she honed her craft across global luxury, from the international scale of VistaJet's five-office marketing operation to the meticulous heritage of Mrs. John L. Strong, a storied stationery house on Madison Avenue.

Today, Alda works with brands at pivotal moments: launches, repositioning, acquisition or expansion. She helps them find the story underneath the strategy and the visual language to carry it forward. She believes the best creative work starts with genuine curiosity about the customer, the culture, and the question no one thought to ask yet.

Outside of client work, she's building a film photography practice, shooting and chasing the light (and her two kids) around Brooklyn.