DEMI MOORE X ANDIE

In Summer 2022, I led the creative direction for Andie Swim’s first-ever celebrity collaboration with Demi Moore. Drawing inspiration from the elegance of 1950s–60s French fashion, the collection’s campaign was shot entirely on film in the South of France to authentically capture the glamour of the era. The launch was executed across Andie’s website, paid and organic social channels, and a PR-forward strategy that generated significant buzz and cultural relevance for the brand.