To support Andie's strategic expansion into lounge and intimates, I developed a creative approach that positioned these new categories as a natural extension of the brand's core swim offering. The expansion was designed to address seasonality challenges while maintaining the same quality and fit expertise and comfort our customers trusted in swimwear, now available year-round.

Through carefully art-directed photography, I ensured visual consistency with Andie's established film aesthetic while communicating the versatility and elevated ease of these new product lines. This cohesive creative execution reinforced the brand's positioning and supported customer adoption during the off-season.