Mindy x Andie

Andie Swim launched Mindy Kaling’s first swimwear collection, Mindy x Andie, a vintage-inspired drop with a modern twist. The photoshoot was Mindy’s first ever swimsuit shoot, therefore we made sure we planned every shot in detail beforehand. The campaign embraced old Hollywood glamour but it was the quality, comfort and fit was the message that shone and resonated the most with our customers, as this collection almost sold out in the first two weeks.

Campaign was launched across: Andie’s website, paid social, email, organic social and PR. As seen on: People, InStyle, Grazia, WWD