Mindy x Andie

Andie Swim launched Mindy Kaling's first swimwear collection, Mindy x Andie—a vintage-inspired drop with a modern twist that drove significant business impact beyond initial sales. As Mindy's first-ever swimsuit photoshoot, meticulous creative planning was essential, resulting in imagery that balanced old Hollywood glamour with authentic product messaging around quality, comfort, and fit.

Integrated Campaign Strategy: Launched across owned and paid channels including Andie's website, paid social, email marketing, organic social, and PR: ensuring maximum reach and cohesive brand storytelling at every touchpoint.

As seen in: People, InStyle, Grazia, WWD

Campaign Performance & Long-Term Impact:

• Collection nearly sold out within two weeks of launch

• Generated substantial earned media coverage across People, InStyle, Grazia, and WWD, significantly boosting brand SEO and organic search traffic

• Created a "halo effect" that elevated brand credibility and drove sustained customer acquisition for years following the campaign

• Positioned Andie as a celebrity partnership destination, paving the way for future high-profile collaborations