Andie Retail Stores

As Andie evolved from a digitally-native brand into an omnichannel presence, I led the creative vision for our first physical retail experiences: from seasonal pop-ups in West Palm Beach and Sag Harbor to the flagship at Malibu Country Mart.

Each space was designed as a mini vacation destination, evoking the relaxed, unhurried feeling you have when you're actually away. Because that's exactly how Andie swimsuits are meant to feel: so comfortable you forget you're wearing them and can focus on the moments that matter. From materials and color palettes to layout and lighting, every detail transported customers into the world of sandy afternoons, making the act of shopping feel less transactional and more like planning your next escape.

I also oversaw the look and feel of in-store events and activations, creating moments that bridged the online and offline worlds while maintaining Andie's sophisticated, unpretentious tone. This work positioned Andie for partnerships with Nordstrom, Saks, and other premium retailers where brand consistency across every touchpoint became essential.