As Senior Art Director, I led the creative vision for VistaJet's Global Tours across Asia, Europe, and North America, art directing photo shoots on board the aircraft in multiple international cities. I selected photographer, Alex Cretey Systermans, and directed sessions that captured the refined luxury and understated elegance that set VistaJet apart from other leading private aviation companies. By focusing on both the unique in-flight experience and the distinct character of each destination, I created a visual language that positioned VistaJet as the most elevated and tasteful choice in private jet travel. These shoots yielded a content library that brought this differentiated brand promise to life across our marketing materials and sales tools.